Peter Kell

Deputy Chairman, Australian Competition and Consumer Commission

Peter Kell has extensive experience in the field of consumer protection in Australia. Prior to joining CHOICE (Australian Consumers' Association) in 2004, Mr Kell was Executive Director of Consumer Protection and New South Wales Regional Commissioner at the Australian Securities and Investments Commission (ASIC).

Mr Kell joined ASIC in 1998 when its consumer protection jurisdiction was significantly expanded, and held responsibility for ASIC's approach to consumer protection regulation in the financial services sector. Mr Kell's area developed and implemented successful regulatory campaigns in areas such as mortgage broking and financial planning, built ASIC's widely recognized consumer education and financial literacy programs, and developed policy and approval standards for consumer dispute resolution schemes. Mr Kell was also responsible for establishing ASIC's Consumer Advisory Panel.

Mr Kell has served on a wide range of consumer and industry bodies. He has a background in economics and has previously worked as Finance Policy Officer at CHOICE, at the University of Sydney, in the Australian Government Department of Finance, and as a consultant.Mr Kell was a member of the Consumer and Financial Literacy Taskforce.